How to Personalize Your Blog Like These 10 Top Bloggers
With millions of blogs out there, what sets the memorable ones apart? Personality. The best bloggers know how to make their readers feel like they’re having a conversation with a friend, not just reading another generic post. If you want your blog to stand out, personalization is the secret sauce.
Here’s how 10 top bloggers make their content uniquely theirs—and how you can do the same.
1. Marie Forleo – Use Your Voice Like a Brand
Marie Forleo’s blog feels like her personality bottled up: upbeat, witty, and motivational. She writes the way she talks—complete with slang, humor, and powerful affirmations.
Your move: Write like you speak. Let quirks, catchphrases, and tone come through. Don’t sterilize your voice to sound “professional.”
2. James Clear – Tell Personal Stories With a Purpose
James Clear shares personal anecdotes to illustrate his ideas on habits and productivity. It creates trust and makes abstract ideas relatable.
Your move: Incorporate short stories from your life—especially ones that tie directly into your topic or takeaway.
3. Joanna Goddard (Cup of Jo) – Build a Community Feel
Cup of Jo feels like a cozy digital living room. Joanna often includes reader comments, features community Q&As, and uses inclusive language like “we” and “us.”
Your move: Invite your readers into the conversation. Ask questions, highlight comments, and respond to feedback.
4. Tim Ferriss – Show What You’re Curious About
Tim Ferriss doesn’t just blog about productivity; he shares what he's experimenting with—from diet changes to business tools.
Your move: Share your process, not just the polished result. Curiosity is contagious.
5. Gala Darling – Use Design as an Extension of Personality
Gala’s bold colors and eye-catching visuals reflect her vibrant personality and brand. Her blog doesn’t look like anyone else’s.
Your move: Customize your blog's design—colors, fonts, and layout—to match your vibe and values.
6. Chris Guillebeau – Stay Consistently Human
Chris blogs like he’s on a long-term journey with his readers. He’s consistent, honest, and values transparency.
Your move: Be reliable. Show up for your audience and don’t be afraid to admit when you’re still figuring things out.
7. Seth Godin – Say More With Less
Seth Godin’s blog posts are short, punchy, and insightful. He often writes just a paragraph—but it hits hard.
Your move: Don’t overwrite. Sometimes, saying less with clarity and precision adds more personality.
8. Lindsay Ostrom (Pinch of Yum) – Show Behind-the-Scenes Moments
Lindsay includes real-life glimpses behind her recipes—kitchen fails, messy counters, and family life.
Your move: Peel back the curtain. Readers connect with people, not perfection.
9. Leo Babauta (Zen Habits) – Stay True to Your Values
Leo’s writing reflects simplicity, mindfulness, and intentional living—core values that come through in every post.
Your move: Define your values and let them guide your tone, topics, and storytelling.
10. Neil Patel – Teach Generously
Neil Patel gives away high-value tips and strategies, often for free. His blog feels like a masterclass.
Your move: Share your expertise generously. Be the person who helps without holding back.
Final Thoughts: Make It Yours
You don’t need to copy these bloggers—but you can learn from how they own their style. Personalizing your blog means showing up as you. Share your quirks, your stories, your process, and your values. That’s what readers come back for—not just information, but connection.