Page Title is the First Thing That People See
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The title of your Web page is the first piece of information that an Internet searcher will see about your site on a search engine's search results page. As a result, many people will decide whether or not to click to your site based on the title text.Titles are critical to giving users a quick insight into the content of a result and why it’s relevant to their query. It's often the primary piece of information used to decide which result to click on, so it's important to use high-quality titles on your web pages.
Title tags are also used for:
1. Indexing your site with almost all major search engines.
2. Describing your page when someone adds it to their Favorites or Bookmarks.
3. Provides the main hyperlink text that links to your site.
For these reasons, make sure that your title tag is descriptive, unique, clear, concise and contains keywords that people use when they are searching for your site. Do not use "Home Page". This is neither descriptive nor unique. Also, use different titles for different pages. This will allow your results to be unique in the results page if multiple pages from your site are displayed together.
For these reasons, make sure that your title tag is descriptive, unique, clear, concise and contains keywords that people use when they are searching for your site. Do not use "Home Page". This is neither descriptive nor unique. Also, use different titles for different pages. This will allow your results to be unique in the results page if multiple pages from your site are displayed together.
What Are Title Tags
Title tags—technically called title elements—define the title of a document. They are required for all HTML/XHTML documents.
<head>
<title>Example Title</title>
</head>
<title>Example Title</title>
</head>
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
or
Brand Name | Primary Keyword and Secondary Keyword
or
Brand Name | Primary Keyword and Secondary Keyword
Best Practices for Length
Aim for title tags containing fewer than 70 characters. This is the limit Google displays in search results. Title tags longer than 70 characters may be truncated in the results, or search engines may choose to display different text from the document in place of the title tag. Recent experiments have shown that the number of characters displayed in the search results may also vary based on—among other things—the width in pixels of each letter. 70 characters is still a good general guideline for length, though
Because title tags are such an important part of search engine optimization, implementing best practices for title tags makes for a terrific low-effort, high-impact SEO task. Here are critical recommendations for optimizing title tags for search engine and usability goals:
Be Mindful of Length -A maximum amount of 70 characters will display in the search results. The engines will show an ellipsis, "..." to indicate that a title tag has been cut off.
Place Important Keywords Close to the Front of the Title Tag - According to testing and experience, the closer to the start of the title tag a keyword is, the more helpful it will be for ranking—and the more likely a user will be to click them in search results
Avoid keyword stuffing. It's sometimes helpful to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times. A title like "Foobar, foo bar, foobars, foo bars" doesn't help the user, and this kind of keyword stuffing can make your results look spammy to Google and to users.
As previously said, all of your web pages should be unique — so by logic, all of your web page titles should also be unparalleled.
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